An Interview with Boat Trader
The leisure marine industry has many different companies in many sectors selling a wide variety of goods and services to boaters and potential boaters. In this special interview, we talk to Boat Trader and explain why ‘Go Earth does it differently’. Something different Boat Trader: Martin, can you tell us a bit about why you started Go Earth Martin: There are two main elements to this; a link with the water and wanting to do something different – some ‘thinking outside the box’ – if you will forgive the cliché! Firstly, we have had a link to the water in one form or another for many years. We been boaters ourselves for over two decades, and I have been a scuba diver for four decades. Our daughter and son-in-law are both qualified PADI scuba diver instructors. I am also a dinghy sailor – or at least attempting to be! So, we got to know the vast variety of companies in the broad leisure marine industry. Next we decided to form a company – with something to do with boating. Initially we were not sure what exactly was wanted. One thing we were sure of – we did not want to do the same as everybody else. In a nutshell, we wanted to do something different that would ‘add value’ to the boating community. Boat Trader: What do you mean by ‘something different’? The art, craft and science of boat buying Martin: Frankly, at first we were not sure. So, we indulged in (cliché alert!!) some out of the box, blue-sky thinking. (Well, I did warn you about the clichés!) What we eventually realised was that we needed to do things that were of genuine value to boaters, which were not currently being done, and which we could deliver successfully. We did not want to be just another chandlery or another boat sales company or another training school. One thing that we kept on hearing was of people who were not quite sure what they wanted when they were buying a boat and how to go through the whole process. Brokers help, of course. However, they have to act for the seller, not the buyer. Therefore, a key element of our business is helping people with buying a boat, acting on behalf of the buyer, not the seller. Boat Trader: How do you do this? Martin: By becoming experts in boat buying. The concept is simple enough. Most people only buy one, two or three boats in their lifetime. They simply do not do it often enough to know all the things that should be considered when buying a boat. We go through the process time and time again with multiple clients, multiple brokers and multiple types of boats. As a company, we aim to be the expert ‘port of call’ (another cliché ?) for boat buyers. Requirements analysis Boat Trader: Is that all there is to it? Martin: No, not quite! As well as expertise, you need processes, tools and data to support the activity. As an example of a process, for our boat search, we typically spend some time with the client developing a ‘Requirements Analysis’. We talk to the client, find out what they are looking for, offer advice, and iteratively develop and improve the requirements analysis. This does require a bit of time and work up front; but – very importantly – it helps ensure that the client ends up with a boat that really does suit them and their needs. Note that this is the polar opposite of ‘Oh –I have just seen a nice boat – let’s buy it’. We start with the client, not the boat! Boat Trader: So the first step is the requirements analysis. What do you mean by iteratively? Martin: Sometimes, the client is not quite sure what they want. So – in our enhanced service – we might for example develop a requirements analysis, then do a boat search. After getting our written report, the client will think about it, might develop their thinking further, and might realise that they need something slightly different, or simply change their mind about some aspects of their requirements, or have a change in the budget they are willing to spend. We then (at absolutely no extra charge) change the requirements analysis and re-run the search for them. Boat Trader: What if they change their mind again? Martin: No problem. With the enhanced search, we will run the requirements analysis / boat search a third time, again at absolutely no extra charge. The important thing for us is that the client should not be locked into their initial thoughts. We want them to end up with a boat that really does suit their needs. Software tools Boat Trader: Earlier on, you mentioned that you used some ‘tools’ in your work. Martin: One of the tools that we use is some software that we developed in house. It holds an enormous database of brokers and others – UK and global – covering a vast range of budgets, boat types, locations and so on. During a boat search, we can input some key parameters from the requirements analysis and use that to query the database to identify the brokers that are likely to have boats that match the requirements. This database also includes, for example, user forums that sell boats, brokers who don’t advertise on the internet, some private sources, some not-so-well-known auction sites and so on. If you are searching for a superyacht, then you clearly need to focus on those brokers, not ones selling, say, narrowboats or river boats. The software helps us to this effectively and efficiently. Data Boat Trader: What about the ‘data’ bit? Martin: Easy – We accumulate masses of data inside our software. We use that
Getting Started in Boating
Dipping your toe in the water Never been boating before? Thinking of buying a boat? But not sure if it is for you? In that case, we have two useful suggestions to help you get started: Try an on-board experience for a short period Get independent, professional advice on what sort of boat would best suit you Try before you buy – onboard experiences There are numerous options you can try at a relatively modest cost. Go Earth offers the following ‘on-boat experiences’. The lowest cost is simply to stay on a 34 foot sports cruiser that we have moored in a beautiful part of north Wales. The boat will sleep up to 4 people in 2 cabins, each with a comfortable double bed. In effect you are using the boat as a small apartment and can stay from 2 days upwards and use it as a base for a different type of holiday experience. Note that driving the boat is not included in this package. At a slightly higher cost a 43 flybridge sports cruiser is available, with a skippered short trip up a beautiful part of the Thames is available. Again you can stay on the boat for 2 or more nights; with plenty of space for up to 4 people to stay overnight. Moving up the cost scale, but still reasonably economical, we offer a great charter in a power catamaran from the south of France – Cannes or St Tropez. This has 4 cabins, sleeping up to 8 people; and a skipper is included. In this option, the skipper stays with you all the time. The skipper knows the area very well, and can take you to some really great restaurants around the Nice/ Cannes / St Tropez area. This option is certainly much cheaper than many other commercial charters. We can also offer a bespoke service – if you discuss your requirements with us, we can design a cost-effective package to suit you. Any of the above will give you a real – and a pleasant – experience, and provide a strong foundation for ‘next steps’ . At a minimum you should have a nice short break – so think of it as a holiday. Introductory training If you want to regard this as a real learning exercise, and if your current knowledge of boating is limited, each of the above can be combined with our day’s course – Introduction to Boating. This is a combination we really recommend if you are new to boating. It is a good and sensible investment of your time and money to ensure that you make the best decisions and help you avoid any expensive mistakes. If your ‘crew’ (such as a partner) is also new, then maybe this is a great opportunity for both of you to discover boating, so this becomes a shared experience.Of course, if you are really new to boating, you will not be ready yet (or safe enough) to take a boat out by yourself. So, following one of the on-board experiences, you should take one of the many training courses available. Go Earth, as part of its course, can provide you with a training plan to ensure that you get the required level of future training. Refining your thinking The advantage of getting some actual experience on a boat is that it helps you think about all sorts of things that you might not have considered before. Below is a small random selection illustrating the sorts of things you might need to think about. Beds. Yes, beds. If you are going to stay on a boat overnight or longer, does the cabin layout and the bed suit you? For example:- Do you want to be able to get out of the bed either side? The smaller boats may have one side of the bed against the bow or a bulkhead, so the person sleeping that side has to climb over the other if, for example, they want to go to the loo in the middle of the night. Do you read in bed at night? If so, is there enough space above the bed for you to sit up in bed. In cabins in the bow, on smaller boats, there might not be enough room to sit up. On the smaller aft cabin boats, the cabin may be spacious, but the headroom above the bed may be limited. Check this before you buy. Friends staying? If you plan to have friends staying, you may want cabins that provide a degree of privacy. Do all the cabins have doors? On smaller sports boats, there may only be a curtain. Some smaller sports cruisers have the mattress on the floor (aka deck!). Not a problem at all if you are fairly agile; but it could be an issue if you are not. Ease of crewing. On motor boats, the main activities you may need the crew (such as your partner) to perform are putting the fenders out, and getting them back in. For this you need at least one good side deck or (on smaller sports boats) an easy to climb through opening front window. Check this out before you buy. Also, you ideally want somewhere to easily store the fenders – or at least somewhere to mount fender baskets that you may want to buy. There are many, many other practical things that you will learn about boating by having these on-board experiences coupled with suitable training. Go Earth will help you all along the way. Getting advice We recommend getting advice from a variety of sources. However, at Go Earth, we are the only professional and independent company dedicated to providing professional advisory and procurement advice to the boat buyer. A chat with us is free of cost, hassle or commitment.