Privacy Confidentiality and Data Protection Policy

What is this Privacy Confidentiality and Data Protection Policy

This website is provided by and on behalf of GO EARTH LTD (GO EARTH).

YOU are the user or viewer of the GO EARTH website,, and/or a person who has communicated with GO EARTH by any means including, without limiting the generality of the foregoing by telephone (landline, mobile or via an internet service such as Skype); visit to premises, exhibition stand or otherwise; by written communication (including letter or email).

GO EARTH is committed to the privacy confidentiality and the protection of client data of its clients and prospective clients, including YOU. A prospective client is, for the purposes of this policy, defined as an individual (including a corporate entity) who has either expressed an interest in dealing with GO EARTH or whom GO EARTH reasonably believes may have an interest in dealing with GO EARTH.

This Privacy Confidentiality and Data Protection Policy (‘Policy’) sets out the different areas where user privacy confidentiality and data protection is concerned and outlines the obligations and requirements of YOU, and of GO EARTH. It is written to assist full compliance with the provisions of the General Data Protection Regulations (GDPR), which came into force on 25th May 2018, and with any other relevant legislation. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this Policy.

As, at the time of writing this policy, GDPR legislation implementation was new, this policy may be updated from time to time to ensure continuing compliance as methods and processes to ensure such compliance become clarified or amended. Such updates will be published on the website.

All communications between YOU and GO EARTH are governed by this policy. If YOU disagree with or do not accept this policy or any part of it, YOU must not use this website nor communicate with GO EARTH (other than to confirm your rejection of this policy).

The Website

GO EARTH takes a proactive approach to user privacy and endeavours to ensure the necessary steps are taken to protect the privacy of YOU throughout YOUR visiting experience. This website complies with all UK national laws and requirements (including GDPR) for user privacy.

Data Protection Compliance Officer

The Data Protection Compliance Officer (DPCO) is Martin Berman, who is also a director of GO EARTH. Any queries or complaints related to this policy should be addressed to him by email at The subject heading MUST include ”GDPR”, so as to identify the nature of the email and to help ensure that the email is given high priority and does not get put into junk.
A Data Audit has been conducted, and the DPCO is satisfied that, taking into account the relevant legislation and the requirements of and upon GO EARTH, the data is collected, stored, held secure and accessed (including by whom it can be accessed) in a compliant manner. In particular, all client and prospective client data (whether electronic or on paper) is stored securely, with access limited to those with a legitimate need to know. YOUR data may be stored in CRM (Customer Relationship Management) software, accounting software, on paper or otherwise. All such data is subject to security procedures.

Use of Cookies

This website may use cookies to attempt to improve YOUR experience while visiting the website. Where applicable this website uses a cookie control system allowing YOU on YOUR first visit to the website to allow or disallow the use of cookies on YOUR computer or other devices such as, for example only, a mobile phone or a tablet. This complies with recent legislation requirements for websites to obtain explicit consent from YOU before leaving behind or reading files such as cookies on a user’s computer or other devices.

Cookies are small files saved to YOUR computer(s) hard drive or other storage devices that track, save and store information about YOUR interactions and usage of the website. This allows the website, through its server to provide YOU with a tailored experience within this website.

YOU are advised that if YOU wish to deny the use and saving of cookies from this website to YOUR computers hard drive or other storage devices YOU should take necessary steps within YOUR web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how YOU use it. This software is provided by Google Analytics and similar software which uses cookies to track visitor usage. The software will save a cookie to YOUR computers hard drive in order to track and monitor YOUR engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [ ]. GO EARTH also reserves the right to use other tracking software in which case the Privacy Policy of the vendor or proprietor of such tracking software will also apply provided that GO EARTH’s use of such software is also compliant with relevant legislation.

Other cookies may be stored to YOUR computer(s) hard drive or other storage devices by external vendors when this website uses referral programs, sponsored links, other links, or adverts. Such cookies are used for conversion and referral tracking and may expire after a period of time.

Contact & Communication, Data Storage and Explicit Consent

When YOU contact this website and/or GO EARTH , YOU provide such personal details as you wish. YOUR personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998 and the GDPR.
Efforts have been made to ensure a safe and secure form for the form submission process used by this website; however GO EARTH advises YOU that the Internet and computer systems generally cannot be guaranteed to be completely safe and secure and that YOU contact this website and/or GO EARTH entirely at their YOUR risk.

GO EARTH uses any information submitted by YOU to provide you with further information about the products / services offered or that might be offered by GO EARTH or to assist you in answering any questions or queries you may have. This includes using YOUR details to subscribe you to any email newsletter program other communication that GO EARTH operates or may operate but ONLY IF this was made clear to YOU and YOUR express permission (namely ‘ explicit consent’ in GDPR terminology) was granted when submitting any form on the website or using any other communication process.
For verbal communications (whether face to face or via a telecommunications system), GO EARTH may store a summary of such communication in a CRM so as to be better aware of your actual or potential requirements so that GO EARTH can serve you better.

Email Newsletter and Other Emails

GO EARTH may operate an email newsletter program (and / or other emails that may generally be classified as informative and/or marketing) , which is used to inform subscribers about products and services supplied by this website and / or its partners. YOU can subscribe through an online automated process should YOU wish to do so but do so at your own discretion. Some subscriptions may be manually processed.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of GO EARTH unless agreed by the YOU or (in GO EARTH’s reasonable opinion) necessary or useful to carry out services that YOU have enquired about or contracted with GO EARTH to provide.

Data Access Request

Under the Data Protection Act 1998 and GDPR YOU may request a copy of personal information held about you by this website’s email newsletter program. If you would like a copy of the information held on you please email the DPCO as described above, and put “Data Access Request” in the heading of the email.

In summary, you have the following rights under the GDPR, and GO EARTH will comply with those rights. In terms of personal data, you have the right to:
• Access your personal data
• rectification of any data you believe incorrect
• have your data erased unless there is some overriding legal reason not to do so
• restrict processing
• have data portability i.e. receive data requested in a format that can be read using commonly available software (such as Word, a .pdf or Excel)
• the right to withdraw consent

GO EARTH may require you to provide such evidence, as is reasonable and proportional, of your identity before providing such information. This is intended to help protect the confidentiality of your information.

Email Tracking

Emails sent to YOU and/or received by us from YOU may be stored electronically, both in an email system and/or in a CRM system and/or otherwise.
Email marketing campaigns published by GO EARTH may contain tracking facilities within the actual email. Subscriber activity may be tracked and stored in a database for future analysis and evaluation. Such tracked activity may include, without limiting the generality of the foregoing, the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates, and frequency of activity. This information is used for business purposes such as to refine future email campaigns and supply YOU with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will be detailed instead.

Period of Storage

GO EARTH may keep YOUR data for a period of up to five years past the point at which YOU last had any interaction with us. GO EARTH shall delete YOUR data if YOU request it.

External Links

Although GO EARTH only looks to include quality, safe and relevant external links on its websites, YOU are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. GO EARTH cannot guarantee or verify the contents of any externally linked website. YOU should therefore note that YOU click on external links at YOUR own risk and that GO EARTH cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, whom may have detailed privacy policies relating directly to the adverts YOU access. Clicking on any such adverts may send YOU to the advertiser’s website through a referral program which may use cookies and may track the number of referrals sent from this website. This may include the use of cookies which may, in turn, be saved on YOUR computer(s) hard drive or other devices. YOU should therefore note that YOU click on sponsored external links at YOUR own risk and that GO EARTH cannot be held liable for any damages or any implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate in are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

YOU are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. Neither this website nor GO EARTH will ask for personal or sensitive information (such as passwords or user names) through social media platforms and encourage YOU wishing to discuss sensitive details to contact GO EARTH only through primary communication channels (namely telephone, email or web form) as indicated on GO EARTH’s website.

This website may use social sharing buttons (such as those for Facebook, LinkedIn, Twitter) which help share web content directly from web pages to the social media platform in question. YOU are advised before using such social sharing buttons that YOU do so at their own discretion and risk; and YOU should also note that the social media platform may track and save YOUR request to share a web page respectively through YOUR social media platform account.

Case Studies and Examples

This website may from time to time publish examples and/or Cases Studies on this website in order to illustrate to clients and potential clients its services or aspects of those services. In so doing, GO EARTH will endeavour to ensure that no information is given which will by itself enable the identification of the client. GO EARTH will endeavour to ensure this by not revealing the clients name nor any personal aspects of the client (other than the country of residence); by not revealing the name of the boat; if the boat is a custom one that could be easily identified then GO EARTH would describe the boat only in general terms. Further, in order to assist in confidentiality, GO EARTH may change details of the Case Study from the actuality, providing that such changes did not substantially mislead the reader in any significant way.

Shortened Links in Social Media

GO EARTH and this website may point to social media platform accounts which may, in turn, share web links to relevant web pages. By default some social media platforms shorten lengthy URLs (i.e.web addresses); these may be of the format

YOU are advised to take caution and use good judgment before clicking any shortened URLs that point to or from social media platforms. Despite the efforts by GO EARTH to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore GO EARTH cannot be held liable for any damages or implications caused by visiting any shortened links.

Special Category Data

We shall not normally hold any ‘Special Category Data’ (as defined in the GDPR) about a person, such data being defined as data about race; ethnic origin; politics; religion; trade union membership; genetics; biometrics (where used for ID purposes); health; sex life; or sexual orientation.

Exceptionally, such data shall only be held with the specific, explicit, prior agreement of both YOU and GO EARTH AND where both parties are satisfied that there is a legitimate need to do so AND, further, there is full compliance with Article 9(2) of the GDPR.

Changes in Policy

GO EARTH may from time to time change the details of this Policy. In such a case any amended Policy will be published on the website.

This version last updated as of 14th May 2018.